Setic-Pourtier of America Rebranding Strengthens Global Brand Identity
Setic-Pourtier of America, Inc. announced its new corporate identity, transitioning from its previous name, Gauder Group, Inc. This rebrand aligns the company’s image with the global Setic and Pourtier brands, creating a unified presence across all divisions.
The company chose the new name to enhance brand recognition, encourage collaboration, and streamline operations across international markets. This strategic move allows Setic-Pourtier of America to strengthen customer relationships and open new business opportunities through cross-selling and integrated support services.
Driving Growth Through Innovation
Setic-Pourtier of America designs and manufactures cutting-edge rotating machinery used in the telecommunications, power cable, and automotive industries.
- Setic focuses on high-speed rotating machines that produce special and LAN cables, as well as double-twist bunchers and stranders.
- Pourtier specializes in heavy-duty rotating machines that manufacture high-voltage and extra-high-voltage power cables, ensuring top-tier performance and reliability.
Through this rebrand, Setic-Pourtier of America reinforces its commitment to innovation, quality, and growth while providing customers with efficient, tailor-made cable manufacturing solutions.
For more information, visit the official Setic-Pourtier website.