Madem Reels Group reports that it now removes more carbon from the atmosphere than it emits, reaching a level of climate action that far exceeds typical corporate efforts on mitigation. The company attributes this achievement to the natural carbon capture of its managed forest assets and long‑term forestry strategy.
According to a study by Brazil-based Ecofinance Negocios, which evaluates both biogenic and fossil emissions under Scope 3 criteria, Madem Reels Group captured more greenhouse gases in 2022 than it released, thanks to its cultivated forests. The accumulated carbon inventory from its native and cultivated forests equals more than 195 times the company’s fossil emissions for that year.
The parent company of Madem Reels ranks among the 15 largest forestry groups in Brazil, managing about 10,000 hectares (24,710 acres) of forestry properties. Its planted forests supply wood for the company’s production plant in Brazil, covering more than half of the wood used across its operations.
Madem Reels also supports its global reel production through plants in Spain, Bahrain, the U.S., Mexico, and Colombia, ensuring a reliable and sustainable supply chain for international customers in the wire and cable industry.
Global Sales and Marketing Director Leandro Mazzoccato praised the company’s global teams for delivering on their environmental mission. He emphasized Madem Reels Group’s long-term commitment to sustainability and said the company proudly shares this vision with more than 200 wire and cable customers in over 45 countries.
To learn more about the company’s operations and sustainability approach, visit Madem Reels Group (searchable as “Madem Reels Group official site”) and its parent forestry group online.